Everything I do falls somewhere on a spectrum from fast and focused to deep and custom. The tables below show the scope at each level — what's included, what's not, and what it costs. If you're not sure where you land, that's fine. Get in touch and we'll figure it out together.
Choose Service:
|
Scope of Work |
Small A complete brand foundation in one week. Best for new businesses ready to launch. |
Medium A fuller identity system with more exploration. Best for brands that need room to refine. |
Large Deep strategy, custom illustration, and an extended brand system. Best for established brands or complex projects. |
|---|---|---|---|
Timeline |
1 week |
4-6 weeks |
6-12 weeks |
Strategy Session |
-- |
1 hour |
2-3 hours |
Concepts |
1 |
1 |
2 |
Primary Logos |
1 (type-based) |
1 (custom) |
2-3 (custom) |
Secondary Logos/ Marks |
1 simple submark |
1 secondary logo or submark |
Sec + submarks + lockups |
Color Palette |
4-5 colors |
Basic |
Full System |
Typography |
3 fonts |
4-5 fonts |
Full system incl. accent fonts |
Illustration |
-- |
if applicable |
included |
Print Collateral |
-- |
one piece incl. |
3 pieces incl. |
Revision rounds |
2 |
2 |
3 |
Price |
$5,500 |
$8,500 |
Starting at $12,500 |
|
Scope of Work |
Squarespace Sprint One custom landing page, designed and live on Squarespace in one week. |
Shopify Sprint Premium theme customized to your brand, ready to sell in one week. |
Squarespace Custom A full custom Squarespace site with design phase. |
Shopify Custom Fully custom Shopify design and development for complex stores. |
|---|---|---|---|---|
Timeline |
1 week |
1 week |
4-6 weeks |
10 weeks + |
Pages |
1 (up to 8 sections) |
Up to 5 |
Based on scope |
Based on scope |
Design |
In-Platform |
In-Platform |
Desktop + Mobile mockups |
Desktop + Mobile mockups |
Revision Rounds |
1 |
1 |
3 |
3 |
Custom Sections |
Up to 8 |
-- |
included |
included |
Animations/ Interactions |
Up to 2 |
Up to 2 |
Included |
Included |
Product Setup |
-- |
-- |
-- |
based on Scope |
Blog / Editorial |
-- |
-- |
If applicable |
If applicable |
Price |
$5,500 |
$5,500 |
Starting at $8,500 |
Starting at $15,000 |